Pond5 is a New York based online marketplace for royalty-free media. The company licenses stock footage, stock music, stock photography sound effects, after effects, images and 3-D models. Pond5 is reported to have the world's largest collection of stock footage.
The company originally focused on selling video clips, but began to expand into other asset types following its 2013 acquisition of Pixmac, a stock photography site based in the Czech Republic. The acquisition added Pixmac’s 6,000+ photographers and support for 17 languages to the Pond5 marketplace.
Pond5 was founded in 2006 as a way for video producers to license content to third parties. It subsequently expanded into other media types, including photos, music, sound effects, 3D models, and Adobe After Effects templates. Pond5 does not own the content on its site, but instead aggregates and sells content created and owned by its contributors. These contributors determine the selling price, and earn 50% of revenue.
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